Is affordable make up a false economy or smart shopping? 

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I’m going to use Rimmels wake me up concealer as the prime example to this much needed debate. (And it is a bloody good concealer by the way, just putting it out there). 

At £5.49 it’s undeniably cheap, yet gives medium – good coverage. However what I have found in the long term is that the cheaper concealers are less thick (in the sense of giving a full coverage not a cakey texture). This means they run out twice as fast as the more expensive brands; I’d say using the Rimmel concealer on a daily basis it could last you perhaps 2-3 months. 

Naturally if you have to keep replacing the product, surely it becomes no longer quite as cheap as you anticipated? In comparison to (just for example sake), Urban Decays naked concealer – which was my previous concealer of choice. Weighing in at £19, but lasting between 7-8 months with everyday use. 

It does make you question whether actually buying cheaper make up does save you money in the long run? The quality is lesser, meaning that you use more product per application, and could potentially spend more or the same amount over longer periods? 

Here’s my advice to get the best bang for your buck; 

Take into consideration regularity of use. For example if you could manage to make the Rimmel concealer last 6 months, of course £11 a year on concealer is an absolute bargain – and cheaper than a majority of high end products. However if you know you use products quite excessively it may be worth investing in a slightly more expensive product, maybe midrange which will last you for most of the year (if you have cheaper ones laying around use them up in the meantime). 

I’m all for shopping smart and not just throwing away money. These are the questions you need to be asking yourself when make up shopping: 

 What products do I already own that are similar? 

Do I actually need this or am I buying it for the sake of it? 

Is this too expensive for what it is – am I paying for a brand name? 

Have I seen a good dupe for this product which will save me money? 

How often will I use the product / can I justify buying it? 

Just being generally more conscious of your consumption patterns and what you currently have in stock at home could help you save a lot of money! 

Happy shopping and happy saving guys 💕 

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